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76% of business leaders agree that ecosystems will render current business models unrecognisable within the next 5 years (according to Accenture).But, it’s quickly changing the partnership landscape: This is a fairly new concept (the category ‘ecosystem management’ was only added to Forrester’s channel software stack in 2020).

When we talk of partner ecosystems, we’re referring to cross-industry players working together to create solutions. This has contributed to a split in the partnership landscape into three channels: influence, transaction and retention – which has in turn led to a greater reliance on automation.Īnd secondly, the number of companies listed under ‘ecosystem management’ have doubled. Well firstly, there’s been a growth in the number of companies transitioning to a 100% subscription/consumption business model, including Cisco, Dell Technologies and IBM. Not bad considering this took place during the Covid-19 pandemic! The channel software stack for 2021įorrester has revealed that channel software has remained a fast-growing market this year, with 8.9% growth. Here’s a quick lowdown on Forrester’s findings. In a sec, we’ll tell you what this means.īut back to the point. Yep, we’re in good company! Zoom in below, and you’ll see we’ve been placed in the ‘Ecosystem Management’ section - core to the entire landscape. Set to over double in 5 years.īest of all (get ready for a not-so-humble brag), we saw Breezy make it onto the list for the first time, alongside the likes of Adobe, Salesforce, AWIN and other household names. This year’s list includes 183 companies who together generated a whopping $2.8 billion in revenue in 2020. This month saw the release of Forrester's channel software tech stack for 2021 – a list of the tech that helps companies to find, onboard, execute, manage and measure partnerships.